You may consider that one social media account should suffice for your business. To be honest, this is not a right attitude in today’s ever-changing world. The secret of attracting more people, generating more sales leads and raising your brand awareness actually lies within being seen everywhere. And by everywhere, I mean everywhere. Different social media platforms have different audience, and serve different purpose. If you are on Facebook, it’s a good start, but you should also consider adapting Twitter, Instagram, Google+, maybe even Pinterest and YouTube. We will speak about this in the future, but today, let’s have a look at Twitter and how it can boost your business.
1. Connect with your customers
Many big businesses, such as AirAsia, RapidKL, Malaysia Airlines, Uber Malaysia etc., use Twitter to connect with their customers. Twitter is a great tool to respond to questions or concerns of your customers. Many people tend to tweet about good service that they received, thus this is a positive feedback for you that you can also address and acknowledge. On the other note, it is also a faster way to resolve issues with your customers and update them on solutions.
2. Become an expert in your field
Many brands have used Twitter for self-promotion. Many people actually tweet their thoughts, interesting stuff discovered online, news etc. Therefore, Twitter becomes a great platform to promote your business and become an expert within your field. Even if you already are an expert, this needs to be noticed and recognised. By providing short insights into market news, by analysing trends, and showcasing your contribution within the field, you will grow into a known expert within your field who people listen to. By gaining momentum within the field, you will be more noticed, cited and thus your brand will grow.
3. Be informed!
Twitter is a great source for news acquiring. Many media outlets, as well as industry players invest money and time in their Twitter activity. News about new products, services or events can spread very fast and you can be the first to learn about them. Moreover, you can also track your competitors and stay ahead of them.
4. Free marketing and leads generation tool
Use Twitter to advertise your business online. If you have a solid number of followers, your message can spread across very fast, as they might retweet your tweets and share your information with their followers. In this way, you may aim to attract new customers for your products and services. If you do not have a many followers, you may still advertise your production using trending hashtags and thus get noticed.
5. Share what you’re up to
Twitter is a great tool to use for fast, short and concise messages. Often customers do not see the hard work or presence of a company. This is where Twitter can come in handy. If you take part in many events, you may not want to overwhelm your Facebook followers with numerous posts, however, you should totally use Twitter and tweet about the event, main messages that you retain and want to share. This will boost your brand, as a business that’s active in events, is better perceived and seems to be more reputable.
6. Boost your online visibility
Years ago, Google used to display only webpages as search results; however, today Google search brings up everything from official websites, to blog articles or social media profiles. Therefore, by having an active Twitter account, you will appear more frequently on Google search and thus be perceived as an active business.
7. Twitter - world’s fourth most popular social network
In April 2017, there was around 3.5 million Malaysians on Twitter, of which around one million use it actively. No further explanation is needed; this can expose you to thousands of potential customers.
8. Having your business on Twitter is trendy
If you decided to move online, you want to target social media-savvy people. Those people, either actively or passively, will be on Twitter. Most of today’s businesses thinking of online presence are on Twitter, be it a local shoe seller, a florist or a freelance architect. In fact, Twitter estimates that 47% of people who follow a brand on Twitter are more likely to visit that company’s website.
9. Twitter drives sales
Twitter estimates that 72% of Twitter followers are more likely to make a future purchase after following or engaging with a brand on Twitter. Looking for a brand on Twitter is an extra step that a person makes in order to show the interest in products or services that a company has to offer.
10. Least time-consuming social media platform
Twitter may be seen as somewhat limited, as a user can only write a message of 140 characters. Therefore, preparations and in general planning for Tweets shouldn’t take too much of time, as the message that you would send is very short and concise, compared to any other social media networks, where extensive planning might be needed.
In the world where Internet plays an important role, it is crucial to occupy as much space as possible. Therefore, being active on as many social media platforms as possible will give an advantage of exposing your brand to a broader public. Social media presence is crucial as customers become more and more aware of different brands; they tend to look at the activities that companies do, how they respond and what their social media image is. Therefore, by creating presence on Twitter, you will unquestionably become more noticed.