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5 Reasons Why Businesses Should Use LinkedIn for Business Marketing

Why Businesses Should Use LinkedIn for Business Marketing- - iPay88

Hi everyone! We are back with our social media series! Previously, iPay88 has written:

And now, we will continue the remaining social media series with LinkedIn! Having more than 562 million users worldwide, LinkedIn is often used by professionals to build networks and connections.

Currently, LinkedIn is the world’s largest professional social network that has a presence in more than 200 countries worldwide.

So, is your business already on LinkedIn? If not, you should explore why businesses need LinkedIn. Leveraging the power of social media will give lots of advantages to your business.

Let’s read the 5 reasons below why you should use LinkedIn for business marketing!

To recruit new talents

Posting a job on your LinkedIn page isn’t the same as advertising on a job portal or board.

LinkedIn is very much different from other social media platforms as LinkedIn is mostly used by professionals to build network and connections.

All you need to do is to keep your company profile and career options updated on LinkedIn and interested candidates will be knocking on your digital door. You could also easily search for new talents via keywords, profile, location and companies.

To increase brand awareness and reputation

You can increase brand awareness on your LinkedIn page by posting useful updates frequently either from your personal LinkedIn profile page or your company’s LinkedIn page.

By sharing compelling and mind gripping content on your news feed, you could position yourself as a thought leader or expert within your industry.

For example, iPay88 often posts regular updates regarding the Fintech industry such as:

To generate quality leads

Depending on your target market, each social media platform has a different type of audience.

If your business targets more B2B leads, then LinkedIn would be an ideal option as compared to the rest of the platforms.

Do you prefer to have a bigger quantity of leads or address the quality of the leads you get?

It makes more sense to have high-quality leads that actually convert from leads to sales than a high quantity of leads that don’t convert.

If you own a business, you’ll know that quality leads bring ultimate value to the business.

Ever wondered why your sales are not reaching your expectations, regardless of being active on several social platforms?

Have a chat with your sales team; they’re the best people to give an understanding of your sales performance. Hear them out for a bit, and you’ll get to the ground of their struggles.

Being active on LinkedIn sets the ball rolling for a better lead generation. To encourage quality leads, make good use of the page by sharing company news, industry trends or best practices that could entice followers.

You’re a few steps closer when people choose to follow your page, as it signals potential interest to your business.

Continue to monitor the page performance and share relevant content that interest your followers and it may eventually convert those engagements into quality leads.

To increase web traffic

According to a report by Econsultancy, LinkedIn was responsible for 64% of all visitors from social media channels to the company’s website.

This is why you should fully utilize LinkedIn to drive traffic to your website. There are tons of ways to increase traffic to your website such as:

1. Join LinkedIn groups

Groups are one of the most popular tools on LinkedIn.

By joining the right groups within your industry, you could drive traffic to your website and increase the possibility of reaching the right professionals.

One of the Golden Rules of content marketing is that you cannot expect to get traffic without giving something in return.

This is why you should try sharing valuable insights or industry knowledge with the others in the group.

2. Share status updates

Just like any other social media platforms, LinkedIn has a social sharing button that enables you to share content in your status update.

When users click on the content, it will re-direct them to your preferred landing page and in this case, your website.

To receive alerts when your company gets noticed

In 2015, LinkedIn launched a notification centre for company pages.

This feature allows the company page admin to view an overview of page updates, including the number of likes, comments and shares on the content published, as well as any other mentions that they received.


We hope that this blog post is convincing you to consider LinkedIn as a worthwhile investment for your business.

From leveraging it to gain new leads, attract potential clients or talents or sharing valuable content to your network, we don’t see any reason for not using LinkedIn to support your business.

If you are active on LinkedIn, do follow us now to see more inspiring posts from us and if you wish to see the next blog post of the social media series, read more from our blog.

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