Consent Preferences

What is Cashback Shopping Sites? A Quick Guide

What is Cashback and Cashback Shopping Sites Strategy Quick Guide - iPay88

There was a time where the famous and highly admired Spanish painter Pablo Picasso once said: “Everything you can imagine is real.” 

And true enough, his words were able to uphold the standards of our living today. 

With the expectations that are rising in this dynamic-driven society, what may seem like a wishful thinking could turn into something real at any time. 

If we are able to navigate our lives with just a few clicks, what else is out of reach? 

Similarly, who would have thought that modern day spending could mean receiving cashback for something as effortless shopping?

What is cashback?

Well, apparently this is the practice that many online sites are adopting nowadays. 

However, the concept of cashbacks is far from new and it is something that we are cultivated with for quite awhile. 

The practice has been embraced by credit card loyalty programmes and most recently, being used by online cashback sites and mobile wallet operators.

Alright, so cashback is like a little bonus you get when you buy stuff or pay for things.

Imagine you grab a coffee or shop online using a specific credit or debit card, and boom! A small percentage of what you spend comes back to you in the form of cash.

It’s like getting a high-five from the universe for choosing a particular product or using a specific payment method.

Businesses love it because it keeps you coming back, and you love it because, well, who doesn’t like a bit of extra cash in their pocket?

So, next time you see that “cashback available” sign, think of it as your purchase giving you a little financial fist bump.

Why are business offering cashbacks?

Compared to traditional promotional methods, providing cashback stands out as a particularly innovative approach to boosting shoppers’ motivation.

While cashback incentives on shopping sites are still relatively fresh in consumers’ minds, they’re gaining increasing attention.

This too-good-to-be-true mechanism is not only capturing consumers’ interest but also reshaping their perception of loyalty.

The days of collecting discount coupons from newspapers are fading away, as emerging players in the market recognize the effectiveness of this new marketing strategy in winning over shoppers’ hearts.

Offering cashback isn’t just about attracting customers; it’s about redefining loyalty in a way that goes beyond traditional methods, providing tangible benefits and forging stronger connections between businesses and their clientele

Cashback incentives: A new alternative in online shopping?

Online shopping is no longer peculiar in the eyes of tech-savvy shoppers, as it has since changed the game of the industry. 

Needless to say, shoppers are engulfed with the number of online or offline stores available, where they all share the same agenda – to stay in consumers’ mind. 

The truth is, most people are not attached to just one brand, and earning their loyalty takes more than just offering competitive prices. 

Not to mention that more brands are also coming up with their own loyalty programmes in hopes that they could increase their stakes in shoppers’ memory.

How does online cashbacks differ from the usual cashback?

While it does seem like the tactics used are getting comfortable in the market, this new marketing mechanism could be the one that really differentiates itself from the rest. 

Online cashback programs are introduced to increase the frequency of transactions among existing customers.

The idea is simple but it also comes with its own set of conditions where users are supposed to understand it before making any decisions.

How does the online cashback for shoppers works?

Here’s how it works. Instead of shopping directly at the retailer’s online store, consumers browse through their products via a cashback site. 

Once the purchase is completed via the cashback site, the retailer will then pay a commission into the shopper’s bank account or cashback account where they could either save it or spend it on something else. 

Depending on how frequent you shop, it could add up to a significant amount in a long run. However, shoppers would need to compromise as it could take up to months before the cash is credited into the account. 

A common misconception generated is assuming that the cash will be received the next day.

How does shoppers able to save more with cashback?

For some of us, our expenses can be quite overwhelming to bear, especially if we are living in the city.

And this could be just why most of us are constantly looking at ways to shave costs.

Apart from shopping at physical stores that offer attractive prices, perhaps shopping online at these cashback sites might be worth exploring, considering if you are an active online shopper.

It is after all a win-win situation for both sellers and buyers; as the values are shared by both.

Consider this, if you are going to purchase an item from a particular retail store, why not conduct a simple search to find out if they appear on any cashback sites beforehand?

Even though it takes an extra step and a bit more time, earning back some of the money spent definitely does help to keep the wallet less tight.

There are also other shopping hacks can be explored to save more!

What about cashback sites?

Cashback sites are not only encouraging shoppers to shop smart, but they are also offering consumers another alternative in their shopping practices. However, it is very unlikely for a perfect solution to exist.

Consumers also hold the responsibility to ensure that they get an acceptable deal for the money spent.

Stay alert and informed of the product pricing from time to time and be aware of getting lured into a tempting cashback reward when you can get it cheaper elsewhere.

Likewise, the same theory applies to online business owners; as it serves as a reminder to practice cautious operating procedures to ensure the safety of online buyers. However, stay cautious about entering the price war which is bad for your business.


There might be countless e-commerce sites to choose from but a secure site is also one of the key deciding factors for customers to consider when it comes to future repurchasing.

To learn more about setting up an e-commerce site with promising solutions, feel free to read more ideas from our blog for more informative news that could possibly be an inspiration for your next ideas.

Learn more about payments in Malaysia
Check out the iPay88's blog for everything you need to know about payments.
Scroll to Top
Scroll to Top