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2018



  • 20 June 2018

    6 Methods to Increase your Brand Presence while on a Tight Budget (Part 2)

    By Jayden Chai

    In the previous blog entry, we identified 3 methods to help increase your brand presence while on a tight budget; today we continue with another 3 methods. [Read More]

  • 13 June 2018

    6 Methods to Increase your Brand Presence while on a Tight Budget

    By Jayden Chai

    Your brand may change as your business grows or shifts its direction. Companies need to ensure stability for brand to catch up with the ever-evolving consumer trends. It does not matter what types of business industry you are in, every businesses requires branding. As an entrepreneur trying to outstand millions of online businesses, the task may seem terrifying. Below, we have compiled 6 methods to increase your brand name on a tight budget. [Read More]

  • 6 June 2018

    5 Reasons Why Your Customer Might Be Abandoning Their Shopping Carts

    By Jayden Chai

    Cart abandonment is a complicated issue, not all carts are abandoned in the same way. Without understanding why customers abandon carts, it is impossible to reduce cart abandonment. [Read More]

  • 23 May 2018

    How to Increase Sales during Ramadhan

    By Aishah binti Mnor

    As we all know the Holy Month of Ramadhan has just started. Therefore, it is important to take a note on the customers buying patterns, because the Ramadan month is a high season for not just online sales but also to those selling offline. A study done by Criteo showed that over a million transactions took place across the (Middle East and North Africa) MENA region and this is something that most business owners do not want to miss out! [Read More]

  • 16 May 2018

    4 Tips to Increase Traffic to Your Website

    By Aishah binti Mnor

    For many business owners, increased traffic is one of the many things that makes them happy. This is because it is a sign that people are showing interest in the products or services the business is selling. This kind of visitors could turn into customers if you are promoting your product on the website the correct way. But, first, how do we attract people to the website? [Read More]

  • 2 May 2018

    The Benefits of Inserting Humorous Element in Advertisement

    By Aishah binti Mnor

    Small business owners spend great amounts of money, especially on advertising, but many times, they do not see the results they had hoped for. There is a variety of reasons why an advertisement does not work: such as not selecting the right media to reach to your target market, but even if your advertising reaches the right audiences, you still may be unsuccessful if you do not have any effective message in your advertisement to communicate with the customers. Creating message in an advertisement must suit the brand and the product itself. [Read More]

  • 25 April 2018

    4 Best Promotional Strategies

    By Aishah binti Mnor

    A good promotional strategy is important to ensure your growth in the business industry. This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you. You can actually use more than one method to promote your brand because each method will serve a different purpose. [Read More]

  • 18 April 2018

    4 Main Things You Should Know Before Advertising Digitally

    By Aishah binti Mnor

    Digital advertising has been a crucial component of marketing strategy, so if it’s not in your marketing strategy, it should be. Other than that, digital advertising has also received a considerable attention because it is more cost-effective compared to conventional advertising. The growing numbers of people who access Internet nowadays made advertising digitally much easier, because you know people can be reached. Be it whether you are a B2B or B2C company, if you advertise correctly, you will be able to generate sales leads and boost your company’s image. [Read More]

  • 12 April 2018

    Web 3.0 Technologies and Their Advantages

    By Aishah binti Mnor

    Before you could understand Web 3.0 better, you must understand how the previous version works first. Web 3.0 is known as a data-driven web and the term was coined by Tim Berners-Lee, the person who invented the World Wide Web. Basically, Web 3.0 is the extension of Web 2.0 in which the information is more well-defined, better enabled computers and people to work as a whole. [Read More]

  • 4 April 2018

    Web 2.0 And The Advantages Of Its Applications

    By Aishah binti Mnor

    Web 2.0 applications and technologies have been a hype ever since they started to be developed and many people seemed to be excited about them. However, many of us still wonder about the advantages and benefits that such technology can bring to our businesses. [Read More]

  • 28 March 2018

    5 Best Market-Challenger Strategies That You Need To Know

    By Aishah binti Mnor

    Nowadays, the business market is saturated, because there are many merchants selling similar goods or services. So, this indirectly means that any market that you choose to enter will make you a market challenger. In order to reduce the number of competitors, you must inject fear for future market entrants. [Read More]

  • 14 March 2018

    Top 4 Customer Relationship Management (CRM) Activities

    By Aishah binti Mnor

    Managing customer relationship in an effective way is very important given the importance of retaining customers so that they would not switch to your competitors. Marketing, sales, support and feedback are the main arms of CRM. [Read More]

  • 8 March 2018

    5 Marketing Trends You Need To Watch Out In 2018

    By Aishah binti Mnor

    What are the motives behind trends and how do we identify them? It is a question that we often ask ourselves; as marketers, we may want to keep ourselves updated with the latest trends and news to make sure we are not missing out on anything. This is important as we must make sure that our brand remains relevant to the customers to avoid them in becoming obsolete in the near future to sustain our businesses in the long run. [Read More]

  • 21 February 2018

    Top 5 Benefits Of Social Media Marketing

    By Aishah binti Mnor

    Social media has become a very strong tool for marketers as it is able to influence others and also help to generate purchasing intention through content marketing. Many companies have at least one social media channel to advertise their products or services and to appeal to the customers. I believe most of us now are familiar with the words - Facebook, Twitter , Instagram and Youtube, just like how some of us are familiar with the word Friendster back in the 2000s. There are five reasons why you should be involved in social media marketing. [Read More]

  • 13 February 2018

    6 methods to outstretch your marketing budget

    By Jayden Chai

    It may be true to some extent that, you need to spend money to make money; however, small business owners often find it difficult as they have limited funds to spare. To keep your business profitable, you need to make sure every marketing money that you spend brings the highest ROI (return of investment). Below are six great tips how to maximise the return from your marketing budget. [Read More]

  • 7 February 2018

    8 ways to increase your online sales this Chinese New Year

    By Jayden Chai

    The month of December and January are one of the biggest sales month for the Malaysian e-Commerce ecosystem. The reason for this sudden push is that Malaysian consumers buy more during this season. Most retailers and e-Commerce sites have sales to clear their old stocks and generate a buzz to the public. Whenever something noteworthy happens within your business, there will be tons of media going to write about you. This is great to grab all free coverage as possible. [Read More]

  • 10 January 2018

    The future of e-Commerce and what you need to know about it

    By Jayden Chai

    In the recent years, the e-Commerce landscape revolution has transformed the shopping experience to the point where you can find great deals even without stepping out from the house. Everyone who is involved in the e-Commerce game knows that it is a constantly changing environment, as technologies keep improving and companies are battling against each other to win a greater share of the pie. [Read More]

2017