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2019



  • 6 February 2019

    How you can attract more attention to your business this Chinese New Year

    By Sunny Gan

    This time around every year, apart from the bonus holidays that we get during the month, you’ll also realise just how the crowds and traffic tend to disappear in the city; the roads get quieter than the usual, and for some of us, we get to plan our journey to work slightly later during the day. And how can we miss out the fireworks that many of us enjoyed the nights before? But all of these are only possible during the celebration of the Chinese New Year. For those who are celebrating, the festival only gets better with family reunions, receiving or handing out red packets, as this also marks the dawn of a new zodiac year. [Read More]

  • 30 January 2019

    5 examples of how product bundling can increase store revenue

    By Sunny Gan

    For some, product bundling might sound like a strange term while others do not find any interests to that practice. But, before you jump into conclusions, did you know that product bundling marketing has been revolving in our daily lives for a very long time? Relax, there’s no need to crack your head on this, just visit any fast food restaurant nearby and you’ll have your queries figured out. Just ask yourself, do you most commonly order a set meal instead of choosing from an a la carte menu? The logic behind this is pretty simple, and you may already know the answer. In the eyes of consumers, set meals are considered to be way more valuable if you compared it with stand-alone meals. Basically, you pay lesser for more food options. And this, perfectly illustrates the classic example of how product bundling works. [Read More]

  • 23 January 2019

    4 tips you need to know when shopping and paying online

    By Sunny Gan

    Looking at our lifestyle and surroundings now, our lives have reached a point where online purchasing becomes a common activity in our lives; anything from food items to daily essentials, they are easily attainable with just a few clicks away. While brands continue to make their products and services appealing to consumers, the aggressive battle among online businesses neglects the welfare of online shoppers. In reality, we are not taught how to shop safely online nor are we constantly bombarded with reminders on scam alerts. The truth is, we enter each website at our own risk; there will not be anyone hiding behind the screen just to warn us if something doesn't feel right. [Read More]

  • 16 January 2019

    How can you easily convince your customers to buy from you?

    By Sunny Gan

    Most of us probably had our first exposure to trading when we were younger; we tagged along when our parents fed us with simple joy like shopping. Back in our younger days, it did not take much to know why the 2 people were exchanging physical money over the counter; we took things from the store and our parents most likely paid for it before we left with the goods. From a young age, their actions pretty much taught us how buying takes place. Now, while buying is not a skill that needs to be taught, being able to sell something is another different story. [Read More]

  • 9 January 2019

    Why you should make personalised marketing your new year goal

    By Sunny Gan

    Have you ever envisioned yourself walking into a store and the next thing you know, someone in it welcomes you with your name. Sounds creepy? Well fortunately, this is only an analogy to describe what personalised marketing is. However, we can’t deny that it does feel rather amusing to have our names greeted by a stranger. While modern day innovation has yet to make this into a reality, the digital age has empowered many companies to take their personalised marketing strategies to the next level. [Read More]

  • 2 January 2019

    Boost your business in 2019 with these amazing new year resolutions!

    By Sunny Gan

    It does not feel like we’re dancing into the dawn of a new year without asking “So, what’s your new year resolution?” Without realising or giving much thought into it, most of us will probably blurt out similar goals like last year: “I’m going to be more productive”, “I’m going to eat healthy” or probably something to do with weight loss. These are common goals that sound realistic and achievable, but how many of us really follow them through the year? Despite the fact, why do some of us even bother? Apparently, it turns out to be a time-honoured tradition that started during ancient times. Nevertheless, it’s not fair to make assumptions for all but it still makes a good conversation starter with some good laughs here and there. [Read More]

  • 2018



  • 26 December 2018

    Why are co-working spaces gaining more attention?

    By Sunny Gan

    Do you realise that there is a trend going on recently? If you paid enough attention to business columns or news sites, you would at least come across a few articles covering about shared working spaces in and outside of the country. Before you start guessing why, this phenomenon is actually attributed by the jump in number of shared working spaces occurring. Now, when it comes to shared spaces, our thoughts would flock to the setting of a library or a restaurant. But, when it comes to the idea of sharing a working space? Not all of us are able to properly decipher its meaning, unless we are familiar with the concept. [Read More]

  • 19 December 2018

    How you can use packaging inserts to grow customer loyalty

    By Sunny Gan

    Whether or not you agree with this, most of us are never fully loyal to any brands. Forget about keeping up with brand names that exist in the market today, the numbers are more than enough for consumers to pay attention to. Ask yourself, are you loyal to any brands to the point of declaring your fondness across social media channels? The answer could not be more obvious, as it is almost impossible to find customers devoting their attention to only one brand. With temptations luring us away from one brand to another, it is making consumers to second guess their choices in the first place. [Read More]

  • 12 December 2018

    Everything you need to know about Millennials’ spending habits

    By Sunny Gan

    Not long before our lives revolved around digital devices, the economy and its development were supported by the more matured group of working adults. Thanks to their contribution in advancing the society, we are able to live in comfort and enjoy the fruits of their labour, today. In just a blink of an eye, a decade or more has passed, and it was time to make room for the newcomers. Having to graduate from dorm-days and moving into adulthood, these newcomers and their spending habits are affecting the economy in large measures especially in areas of marketing, finance and technology. [Read More]

  • 5 December 2018

    Do not underestimate the power of influencer marketing

    By Sunny Gan

    For a word as simple as “influencer”, Google or the dictionary itself is able to clearly explain its role of influencing the behaviour of others. But, as it sinks into the context of marketing, the word expands itself into a greater role. Long gone are the days of TV to shelf marketing, consumers were sick of pointless advertising bombarding their space and robbing their personal time away. Then comes the dot.com boom, the digital age brought about a new flood of advertising that elevated the demand for greater authenticity. [Read More]

  • 28 November 2018

    3 Reasons why you should start a niche business

    By Sunny Gan

    One of the fascinating things about running a retail business is the bliss of evaluating your shoppers’ shopping habits and understanding their desires. As shoppers, we need not worry about possessing unattainable goods when there’s a sea of choices to choose from. But as sellers or merchants, one should know better when it comes to targeting its customers. Though marketing and promotional efforts are necessary for aiding sales performance, there isn’t a single or perfect solution to convert every type of shopper into customers. Similar to individual characteristics, every shopper comes with a set of their own traits which explains why certain products might not appear appealing to everyone. However, sellers are able to bridge the gap between potential buyers when they acknowledge these distinctions and tailor their approaches accordingly. [Read More]

  • 21 November 2018

    Debunked: 3 myths about starting an online business you should not fall for

    By Sunny Gan

    If there’s one thing harder to solve than a math problem, it is no other than counting how many services are available online these days. Frankly speaking, there is no need for reminders on how hard the business world got hit by technology as well as how it has helped in relieving some of our first world problems. Over the years, many industries went through a complete renovation process when they realised how profound the transformation can be. The impact has been significant and whatever that is written here does not do any justice unless we experience it ourselves. Let’s just say that it is nothing short of great as its presence has definitely made our lives better and more efficient. From hailing a cab on the streets to booking a ride online, much more can be done in our own comfort and with just a few clicks away. However, all of these would not be possible without the courage and risks that entrepreneurs have invested in an idea that probably sounded outrages at first. [Read More]

  • 14 November 2018

    What's with all the hype surrounding e-wallets?

    By Sunny Gan

    Could you believe that just over a decade ago, a smartphone was considered as one of the most impressive gadgets introduced in the market? When it was officially launched, it became the hottest topic in town. And if anyone happened to be the first few lucky ones to own it, they definitely would have stolen a few glances and attention from the people around them. Even though everyone was fascinated by the new features and the tricks that it could do, a typical consumer would not have expected how far it could have evolved, or even predicted the milestones it has achieved today. Needless to say, back then it was a second priority to many, or at least, did not carry as much importance to us as it does today. As we step into the last quarter of 2018, many would agree that smartphones are becoming increasingly “undetachable” in our lives. In fact, for most people, it dominates most of our time and plays an integral role in our daily activities. [Read More]

  • 7 November 2018

    Online shopping hacks: How to survive the 11.11 sales

    By Sunny Gan

    Tick tock, tick tock! Something big is making its way to the town real soon. Mark your calendars and stand-by on your credit cards, you’ll thank us later on. In case you are still scratching your head to figure out what the buzz is all about (don’t worry, no zombies are involved), it’s no other than the biggest online sale of the year! Good news for everyone, as being in the month of November also means we are just a few days away from the much anticipated 11.11 sales. Whether you consider yourself a shopaholic or not, certainly no person in the 21st century could resist this temptation and forgo the opportunity to snap up some irresistible deals. As you may have already guessed it, 11.11 spells out the date of the event, which falls on the 11th of November. Ever since the widely known Single’s Day in China has transformed itself from “anti-Valentine’s Day” for Chinese singles to a global shopping festival in 2009, it has been racking up record numbers, attracting shoppers in the Asian region, particularly China. [Read More]

  • 31 October 2018

    Halloween special: How to “scare” your customers and leave an impression

    By Sunny Gan

    Watch where you are going in the dark at night, because you never know what is coming for you. BOO! Congrats if you survived, because who would have forgotten one of the spookiest occasions of the year? It certainly does not feel like October without embracing the spirit of Halloween. And each year, it never fails to send chills to our spines as the internet goes frenzy with heart-popping Halloween ideas. [Read More]

  • 24 October 2018

    How to turn every business nightmare into an opportunity

    By Sunny Gan

    At some point of our lives, we have definitely been under the spotlight for a bad customer service encounter. Other times, we became a spectator of someone else’s disastrous occurrence. Even on normal days, it is not surprising to come across headlines that involve businesses ripping off their reputation overnight for sabotaging relationships with their customers. The consequences of a poor customer experience might bring more drastic effect than one could imagine, as this could also mean putting the business into a life or death position. [Read More]

  • 17 October 2018

    Think twice before believing in these email marketing myths

    By Sunny Gan

    Growing up, there is nothing more thrilling than giving someone heebie-jeebies the classic way - telling them untrue facts or myths that would keep them thinking all night. Admit it or not, most of us have been victims to beliefs like “taking 7 years for your gum to digest if you swallowed it” or “expect to have watermelon growing in your stomach if you accidentally consumed the seeds”. As ridiculous as it might have sounded back then, it did not fail to hit our panic buttons. Thankfully, none of these nightmares ever turned into reality and we could still have our stomachs function normally. But if we knew then what we now know, it definitely would have saved us from unnecessary worries. [Read More]

  • 10 October 2018

    Are cashback shopping sites really winning the hearts of shoppers?

    By Sunny Gan

    There was a time where the famous and highly admired Spanish painter Pablo Picasso once said: "Everything you can imagine is real." And true enough, his words were able to uphold the standards of our living today. With the expectations that are rising in this dynamic-driven society, what may seem like a wishful thinking could turn into something real at any time. If we are able to navigate our lives with just a few clicks, what else is out of reach? Similarly, who would have thought that modern day spending could mean receiving cashback for something as effortless shopping? [Read More]

  • 3 October 2018

    Do Malaysians believe in going cashless?

    By Sunny Gan

    If you grew up using shillings or small notes in exchange for some finger food back in the book-carrying days, you would understand the pinch of not having any cash inside your wallet because that would also mean skipping a meal or maybe owing someone else money. Does that ring any bell in your head? How about recalling the insecurity that you felt before when your wallet runs low on notes? To be fair, it does feel like you were hanging by a thread back in those days before digital payment was introduced. [Read More]

  • 26 September 2018

    Forget about returning customers if an online business is guilty of these

    By Sunny Gan

    Think of one e-commerce site that you used to shop frequently but stopped returning to. Now, you probably have a few names popping out in your head or none if you’re still living in the dinosaur era. But, if you were to recall every online store that you’ve visited in the past, what are the chances of accurately naming all of them? Let’s face it, we are spoilt by the choices that we have in the market and it’s not even surprising that we stopped returning to some of them. [Read More]

  • 19 September 2018

    5 reasons why you should use LinkedIn for your business

    By Jayden Chai

    And now, we will continue the remaining social media series with LinkedIn! By having more than 562 million users, LinkedIn is often used by professionals to build networks and connections. Currently, LinkedIn is the world’s largest professional social network that has a presence in more than 200 countries worldwide. So, is your business already on LinkedIn? If not, read the 5 reasons below on why it should be! [Read More]

  • 29 August 2018

    Last minute tips to boost your online sales this #MYCYBERSALE2018 period

    By Jayden Chai

    Malaysia’s biggest online sale event is back! #MYCYBERSALE is entering its fifth year with the theme ‘Driving Growth through Omni Channel Commerce’. This year, #MYCYBERSALE2018 aims to encourage micro-enterprises to adopt an Omni channel approach for their businesses and to reduce the dependency on social media private messaging sales. [Read More]

  • 22 August 2018

    Part 3: 3 Steps to build and e-Commerce business

    By Jayden Chai

    Now that you have read the previous parts of this blog series, which were “plan” and “create”, it is the time to launch your online store! If you have done everything listed in the previous two entries, you should be ready to kick off your website! [Read More]

  • 15 August 2018

    Part 2: 3 Steps to build and e-Commerce business

    By Jayden Chai

    In the previous blog entry, we talked about the first step - ‘plan’ - to build an e-Commerce business. Today, we continue with the second one, which is “create”. [Read More]

  • 1 August 2018

    Part 1: 3 Steps to build an e-Commerce business

    By Jayden Chai

    In order to start an e-Commerce business, you require patience, hard-work and decisions that come together with the right idea, right moment, and right time. There are various factors, that come into play when you launch your online store and want it to grow. [Read More]

  • 25 July 2018

    What Are The Five Factors You Should Consider Before Choosing A Payment Gateway For Your E-Commerce Business?

    By Jayden Chai

    Online shopping has become a trend due to convenience to shop anytime, anywhere, as everything is reachable with a single tap on a mobile phone. The process is simple and fast, and you do not even have to leave your home to make purchases. To make sure that your customers enjoy the entire online shopping experience, you need to make sure that your customers are able to make payments safely during the checkout process. [Read More]

  • 18 July 2018

    4 Ways To Boost Your Business During Slow Moving Periods

    By Ervin Chai

    With the FIFA World Cup being just ended, not many businesses ended the month with a high-note in terms of business sales. If you have noticed your sales declining, do not worry, you are not alone as many businesses fell into “Anti-Football Consumption”. Businesses like cinemas and restaurants were deeply affected, as fast-food joints, bars and restaurants, as well as mamaks, where the spectators were able to find everything that was convenient to enjoy the game. Whether it is online or on retail, having a dry spell is no laughing matter and we wish to help. iPay88 suggests a few ways on how to boost your business during a slow moving period. [Read More]

  • 11 July 2018

    3 Lessons You Can Learn From The World Cup And Apply Them To Your Business

    By Ervin Chai

    For the past weeks, everyone has lived and breathed football. As the world's most widely viewed sporting event, the FIFA World Cup 2018 is coming to an end, let us look back on what can learn from the world cup in business point-of-view. I know what you may be thinking, what has football to do with my business or me? Well, you might be surprised, but there are a few things that companies and businesses can learn from the world cup. Here, we present three lessons to be learnt and possibly applied to your business. [Read More]

  • 4 July 2018

    What is iPay88 tokenisation and why do e-Commerce businesses need it?

    By Jayden Chai

    Tokenisation” is a trendy payment word in the ecommerce world. It is an easy process that will allow you to link to your customer’s bank details with a digital token. No additional configuration is required and it will simplify future purchases as entering bankcard details will be avoided, which will speed up the checkout process. Tokenisation enables e-Commerce business owners to provide a seamless checkout experience to their customers, especially the returning ones. Normally, customer credit card comes as a 16-digit number, along the name, expiry date and CVV code – in which all this information can be “tokenised’. [Read More]

  • 20 June 2018

    6 Methods to Increase your Brand Presence while on a Tight Budget (Part 2)

    By Jayden Chai

    In the previous blog entry, we identified 3 methods to help increase your brand presence while on a tight budget; today we continue with another 3 methods. [Read More]

  • 13 June 2018

    6 Methods to Increase your Brand Presence while on a Tight Budget

    By Jayden Chai

    Your brand may change as your business grows or shifts its direction. Companies need to ensure stability for brand to catch up with the ever-evolving consumer trends. It does not matter what types of business industry you are in, every businesses requires branding. As an entrepreneur trying to outstand millions of online businesses, the task may seem terrifying. Below, we have compiled 6 methods to increase your brand name on a tight budget. [Read More]

  • 6 June 2018

    5 Reasons Why Your Customer Might Be Abandoning Their Shopping Carts

    By Jayden Chai

    Cart abandonment is a complicated issue, not all carts are abandoned in the same way. Without understanding why customers abandon carts, it is impossible to reduce cart abandonment. [Read More]

  • 23 May 2018

    How to Increase Sales during Ramadhan

    By Aishah binti Mnor

    As we all know the Holy Month of Ramadhan has just started. Therefore, it is important to take a note on the customers buying patterns, because the Ramadan month is a high season for not just online sales but also to those selling offline. A study done by Criteo showed that over a million transactions took place across the (Middle East and North Africa) MENA region and this is something that most business owners do not want to miss out! [Read More]

  • 16 May 2018

    4 Tips to Increase Traffic to Your Website

    By Aishah binti Mnor

    For many business owners, increased traffic is one of the many things that makes them happy. This is because it is a sign that people are showing interest in the products or services the business is selling. This kind of visitors could turn into customers if you are promoting your product on the website the correct way. But, first, how do we attract people to the website? [Read More]

  • 2 May 2018

    The Benefits of Inserting Humorous Element in Advertisement

    By Aishah binti Mnor

    Small business owners spend great amounts of money, especially on advertising, but many times, they do not see the results they had hoped for. There is a variety of reasons why an advertisement does not work: such as not selecting the right media to reach to your target market, but even if your advertising reaches the right audiences, you still may be unsuccessful if you do not have any effective message in your advertisement to communicate with the customers. Creating message in an advertisement must suit the brand and the product itself. [Read More]

  • 25 April 2018

    4 Best Promotional Strategies

    By Aishah binti Mnor

    A good promotional strategy is important to ensure your growth in the business industry. This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you. You can actually use more than one method to promote your brand because each method will serve a different purpose. [Read More]

  • 18 April 2018

    4 Main Things You Should Know Before Advertising Digitally

    By Aishah binti Mnor

    Digital advertising has been a crucial component of marketing strategy, so if it’s not in your marketing strategy, it should be. Other than that, digital advertising has also received a considerable attention because it is more cost-effective compared to conventional advertising. The growing numbers of people who access Internet nowadays made advertising digitally much easier, because you know people can be reached. Be it whether you are a B2B or B2C company, if you advertise correctly, you will be able to generate sales leads and boost your company’s image. [Read More]

  • 12 April 2018

    Web 3.0 Technologies and Their Advantages

    By Aishah binti Mnor

    Before you could understand Web 3.0 better, you must understand how the previous version works first. Web 3.0 is known as a data-driven web and the term was coined by Tim Berners-Lee, the person who invented the World Wide Web. Basically, Web 3.0 is the extension of Web 2.0 in which the information is more well-defined, better enabled computers and people to work as a whole. [Read More]

  • 4 April 2018

    Web 2.0 And The Advantages Of Its Applications

    By Aishah binti Mnor

    Web 2.0 applications and technologies have been a hype ever since they started to be developed and many people seemed to be excited about them. However, many of us still wonder about the advantages and benefits that such technology can bring to our businesses. [Read More]

  • 28 March 2018

    5 Best Market-Challenger Strategies That You Need To Know

    By Aishah binti Mnor

    Nowadays, the business market is saturated, because there are many merchants selling similar goods or services. So, this indirectly means that any market that you choose to enter will make you a market challenger. In order to reduce the number of competitors, you must inject fear for future market entrants. [Read More]

  • 14 March 2018

    Top 4 Customer Relationship Management (CRM) Activities

    By Aishah binti Mnor

    Managing customer relationship in an effective way is very important given the importance of retaining customers so that they would not switch to your competitors. Marketing, sales, support and feedback are the main arms of CRM. [Read More]

  • 8 March 2018

    5 Marketing Trends You Need To Watch Out In 2018

    By Aishah binti Mnor

    What are the motives behind trends and how do we identify them? It is a question that we often ask ourselves; as marketers, we may want to keep ourselves updated with the latest trends and news to make sure we are not missing out on anything. This is important as we must make sure that our brand remains relevant to the customers to avoid them in becoming obsolete in the near future to sustain our businesses in the long run. [Read More]

  • 21 February 2018

    Top 5 Benefits Of Social Media Marketing

    By Aishah binti Mnor

    Social media has become a very strong tool for marketers as it is able to influence others and also help to generate purchasing intention through content marketing. Many companies have at least one social media channel to advertise their products or services and to appeal to the customers. I believe most of us now are familiar with the words - Facebook, Twitter , Instagram and Youtube, just like how some of us are familiar with the word Friendster back in the 2000s. There are five reasons why you should be involved in social media marketing. [Read More]

  • 13 February 2018

    6 methods to outstretch your marketing budget

    By Jayden Chai

    It may be true to some extent that, you need to spend money to make money; however, small business owners often find it difficult as they have limited funds to spare. To keep your business profitable, you need to make sure every marketing money that you spend brings the highest ROI (return of investment). Below are six great tips how to maximise the return from your marketing budget. [Read More]

  • 7 February 2018

    8 ways to increase your online sales this Chinese New Year

    By Jayden Chai

    The month of December and January are one of the biggest sales month for the Malaysian e-Commerce ecosystem. The reason for this sudden push is that Malaysian consumers buy more during this season. Most retailers and e-Commerce sites have sales to clear their old stocks and generate a buzz to the public. Whenever something noteworthy happens within your business, there will be tons of media going to write about you. This is great to grab all free coverage as possible. [Read More]

  • 10 January 2018

    The future of e-Commerce and what you need to know about it

    By Jayden Chai

    In the recent years, the e-Commerce landscape revolution has transformed the shopping experience to the point where you can find great deals even without stepping out from the house. Everyone who is involved in the e-Commerce game knows that it is a constantly changing environment, as technologies keep improving and companies are battling against each other to win a greater share of the pie. [Read More]

2017