Blog

How can you easily convince your customers to buy from you?

By Sunny Gan

Most of us probably had our first exposure to trading when we were younger; we tagged along when our parents fed us with simple joy like shopping. Back in our younger days, it did not take much to know why the 2 people were exchanging physical money over the counter; we took things from the store and our parents most likely paid for it before we left with the goods. From a young age, their actions pretty much taught us how buying takes place. Now, while buying is not a skill that needs to be taught, being able to sell something is another different story. [Read More]

Why you should make personalised marketing your new year goal

By Sunny Gan

Have you ever envisioned yourself walking into a store and the next thing you know, someone in it welcomes you with your name. Sounds creepy? Well fortunately, this is only an analogy to describe what personalised marketing is. However, we can’t deny that it does feel rather amusing to have our names greeted by a stranger. While modern day innovation has yet to make this into a reality, the digital age has empowered many companies to take their personalised marketing strategies to the next level. [Read More]

Boost your business in 2019 with these amazing new year resolutions!

By Sunny Gan

It does not feel like we’re dancing into the dawn of a new year without asking “So, what’s your new year resolution?” Without realising or giving much thought into it, most of us will probably blurt out similar goals like last year: “I’m going to be more productive”, “I’m going to eat healthy” or probably something to do with weight loss. These are common goals that sound realistic and achievable, but how many of us really follow them through the year? Despite the fact, why do some of us even bother? Apparently, it turns out to be a time-honoured tradition that started during ancient times. Nevertheless, it’s not fair to make assumptions for all but it still makes a good conversation starter with some good laughs here and there. [Read More]

Why are co-working spaces gaining more attention?

By Sunny Gan

Do you realise that there is a trend going on recently? If you paid enough attention to business columns or news sites, you would at least come across a few articles covering about shared working spaces in and outside of the country. Before you start guessing why, this phenomenon is actually attributed by the jump in number of shared working spaces occurring. Now, when it comes to shared spaces, our thoughts would flock to the setting of a library or a restaurant. But, when it comes to the idea of sharing a working space? Not all of us are able to properly decipher its meaning, unless we are familiar with the concept. [Read More]

How you can use packaging inserts to grow customer loyalty

By Sunny Gan

Whether or not you agree with this, most of us are never fully loyal to any brands. Forget about keeping up with brand names that exist in the market today, the numbers are more than enough for consumers to pay attention to. Ask yourself, are you loyal to any brands to the point of declaring your fondness across social media channels? The answer could not be more obvious, as it is almost impossible to find customers devoting their attention to only one brand. With temptations luring us away from one brand to another, it is making consumers to second guess their choices in the first place. [Read More]

Everything you need to know about Millennials’ spending habits

By Sunny Gan

Not long before our lives revolved around digital devices, the economy and its development were supported by the more matured group of working adults. Thanks to their contribution in advancing the society, we are able to live in comfort and enjoy the fruits of their labour, today. In just a blink of an eye, a decade or more has passed, and it was time to make room for the newcomers. Having to graduate from dorm-days and moving into adulthood, these newcomers and their spending habits are affecting the economy in large measures especially in areas of marketing, finance and technology. [Read More]

Do not underestimate the power of influencer marketing

By Sunny Gan

For a word as simple as “influencer”, Google or the dictionary itself is able to clearly explain its role of influencing the behaviour of others. But, as it sinks into the context of marketing, the word expands itself into a greater role. Long gone are the days of TV to shelf marketing, consumers were sick of pointless advertising bombarding their space and robbing their personal time away. Then comes the dot.com boom, the digital age brought about a new flood of advertising that elevated the demand for greater authenticity. [Read More]

3 Reasons why you should start a niche business

By Sunny Gan

One of the fascinating things about running a retail business is the bliss of evaluating your shoppers’ shopping habits and understanding their desires. As shoppers, we need not worry about possessing unattainable goods when there’s a sea of choices to choose from. But as sellers or merchants, one should know better when it comes to targeting its customers. Though marketing and promotional efforts are necessary for aiding sales performance, there isn’t a single or perfect solution to convert every type of shopper into customers. Similar to individual characteristics, every shopper comes with a set of their own traits which explains why certain products might not appear appealing to everyone. However, sellers are able to bridge the gap between potential buyers when they acknowledge these distinctions and tailor their approaches accordingly. [Read More]

Debunked: 3 myths about starting an online business you should not fall for

By Sunny Gan

If there’s one thing harder to solve than a math problem, it is no other than counting how many services are available online these days. Frankly speaking, there is no need for reminders on how hard the business world got hit by technology as well as how it has helped in relieving some of our first world problems. Over the years, many industries went through a complete renovation process when they realised how profound the transformation can be. The impact has been significant and whatever that is written here does not do any justice unless we experience it ourselves. Let’s just say that it is nothing short of great as its presence has definitely made our lives better and more efficient. From hailing a cab on the streets to booking a ride online, much more can be done in our own comfort and with just a few clicks away. However, all of these would not be possible without the courage and risks that entrepreneurs have invested in an idea that probably sounded outrages at first. [Read More]

What's with all the hype surrounding e-wallets?

By Sunny Gan

Could you believe that just over a decade ago, a smartphone was considered as one of the most impressive gadgets introduced in the market? When it was officially launched, it became the hottest topic in town. And if anyone happened to be the first few lucky ones to own it, they definitely would have stolen a few glances and attention from the people around them. Even though everyone was fascinated by the new features and the tricks that it could do, a typical consumer would not have expected how far it could have evolved, or even predicted the milestones it has achieved today. Needless to say, back then it was a second priority to many, or at least, did not carry as much importance to us as it does today. As we step into the last quarter of 2018, many would agree that smartphones are becoming increasingly “undetachable” in our lives. In fact, for most people, it dominates most of our time and plays an integral role in our daily activities. [Read More]

Online shopping hacks: How to survive the 11.11 sales

By Sunny Gan

Tick tock, tick tock! Something big is making its way to the town real soon. Mark your calendars and stand-by on your credit cards, you’ll thank us later on. In case you are still scratching your head to figure out what the buzz is all about (don’t worry, no zombies are involved), it’s no other than the biggest online sale of the year! Good news for everyone, as being in the month of November also means we are just a few days away from the much anticipated 11.11 sales. Whether you consider yourself a shopaholic or not, certainly no person in the 21st century could resist this temptation and forgo the opportunity to snap up some irresistible deals. As you may have already guessed it, 11.11 spells out the date of the event, which falls on the 11th of November. Ever since the widely known Single’s Day in China has transformed itself from “anti-Valentine’s Day” for Chinese singles to a global shopping festival in 2009, it has been racking up record numbers, attracting shoppers in the Asian region, particularly China. [Read More]

Halloween special: How to “scare” your customers and leave an impression

By Sunny Gan

Watch where you are going in the dark at night, because you never know what is coming for you. BOO! Congrats if you survived, because who would have forgotten one of the spookiest occasions of the year? It certainly does not feel like October without embracing the spirit of Halloween. And each year, it never fails to send chills to our spines as the internet goes frenzy with heart-popping Halloween ideas. [Read More]

How to turn every business nightmare into an opportunity

By Sunny Gan

At some point of our lives, we have definitely been under the spotlight for a bad customer service encounter. Other times, we became a spectator of someone else’s disastrous occurrence. Even on normal days, it is not surprising to come across headlines that involve businesses ripping off their reputation overnight for sabotaging relationships with their customers. The consequences of a poor customer experience might bring more drastic effect than one could imagine, as this could also mean putting the business into a life or death position. [Read More]

Think twice before believing in these email marketing myths

By Sunny Gan

Growing up, there is nothing more thrilling than giving someone heebie-jeebies the classic way - telling them untrue facts or myths that would keep them thinking all night. Admit it or not, most of us have been victims to beliefs like “taking 7 years for your gum to digest if you swallowed it” or “expect to have watermelon growing in your stomach if you accidentally consumed the seeds”. As ridiculous as it might have sounded back then, it did not fail to hit our panic buttons. Thankfully, none of these nightmares ever turned into reality and we could still have our stomachs function normally. But if we knew then what we now know, it definitely would have saved us from unnecessary worries. [Read More]

Are cashback shopping sites really winning the hearts of shoppers?

By Sunny Gan

There was a time where the famous and highly admired Spanish painter Pablo Picasso once said: "Everything you can imagine is real." And true enough, his words were able to uphold the standards of our living today. With the expectations that are rising in this dynamic-driven society, what may seem like a wishful thinking could turn into something real at any time. If we are able to navigate our lives with just a few clicks, what else is out of reach? Similarly, who would have thought that modern day spending could mean receiving cashback for something as effortless shopping? [Read More]

Do Malaysians believe in going cashless?

By Sunny Gan

If you grew up using shillings or small notes in exchange for some finger food back in the book-carrying days, you would understand the pinch of not having any cash inside your wallet because that would also mean skipping a meal or maybe owing someone else money. Does that ring any bell in your head? How about recalling the insecurity that you felt before when your wallet runs low on notes? To be fair, it does feel like you were hanging by a thread back in those days before digital payment was introduced. [Read More]

Forget about returning customers if an online business is guilty of these

By Sunny Gan

Think of one e-commerce site that you used to shop frequently but stopped returning to. Now, you probably have a few names popping out in your head or none if you’re still living in the dinosaur era. But, if you were to recall every online store that you’ve visited in the past, what are the chances of accurately naming all of them? Let’s face it, we are spoilt by the choices that we have in the market and it’s not even surprising that we stopped returning to some of them. [Read More]

5 reasons why you should use LinkedIn for your business

By Jayden Chai

And now, we will continue the remaining social media series with LinkedIn! By having more than 562 million users, LinkedIn is often used by professionals to build networks and connections. Currently, LinkedIn is the world’s largest professional social network that has a presence in more than 200 countries worldwide. So, is your business already on LinkedIn? If not, read the 5 reasons below on why it should be! [Read More]

Last minute tips to boost your online sales this #MYCYBERSALE2018 period

By Jayden Chai

Malaysia’s biggest online sale event is back! #MYCYBERSALE is entering its fifth year with the theme ‘Driving Growth through Omni Channel Commerce’. This year, #MYCYBERSALE2018 aims to encourage micro-enterprises to adopt an Omni channel approach for their businesses and to reduce the dependency on social media private messaging sales. [Read More]

Part 3: 3 Steps to build and e-Commerce business

By Jayden Chai

Now that you have read the previous parts of this blog series, which were “plan” and “create”, it is the time to launch your online store! If you have done everything listed in the previous two entries, you should be ready to kick off your website! [Read More]

Part 2: 3 Steps to build and e-Commerce business

By Jayden Chai

In the previous blog entry, we talked about the first step - ‘plan’ - to build an e-Commerce business. Today, we continue with the second one, which is “create”. [Read More]

Part 1: 3 Steps to build an e-Commerce business

By Jayden Chai

In order to start an e-Commerce business, you require patience, hard-work and decisions that come together with the right idea, right moment, and right time. There are various factors, that come into play when you launch your online store and want it to grow. [Read More]

What Are The Five Factors You Should Consider Before Choosing A Payment Gateway For Your E-Commerce Business?

By Jayden Chai

Online shopping has become a trend due to convenience to shop anytime, anywhere, as everything is reachable with a single tap on a mobile phone. The process is simple and fast, and you do not even have to leave your home to make purchases. To make sure that your customers enjoy the entire online shopping experience, you need to make sure that your customers are able to make payments safely during the checkout process. [Read More]

4 Ways To Boost Your Business During Slow Moving Periods

By Ervin Chai

With the FIFA World Cup being just ended, not many businesses ended the month with a high-note in terms of business sales. If you have noticed your sales declining, do not worry, you are not alone as many businesses fell into “Anti-Football Consumption”. Businesses like cinemas and restaurants were deeply affected, as fast-food joints, bars and restaurants, as well as mamaks, where the spectators were able to find everything that was convenient to enjoy the game. Whether it is online or on retail, having a dry spell is no laughing matter and we wish to help. iPay88 suggests a few ways on how to boost your business during a slow moving period. [Read More]

3 Lessons You Can Learn From The World Cup And Apply Them To Your Business

By Ervin Chai

For the past weeks, everyone has lived and breathed football. As the world's most widely viewed sporting event, the FIFA World Cup 2018 is coming to an end, let us look back on what can learn from the world cup in business point-of-view. I know what you may be thinking, what has football to do with my business or me? Well, you might be surprised, but there are a few things that companies and businesses can learn from the world cup. Here, we present three lessons to be learnt and possibly applied to your business. [Read More]

What is iPay88 tokenisation and why do e-Commerce businesses need it?

By Jayden Chai

“Tokenisation” is a trendy payment word in the ecommerce world. It is an easy process that will allow you to link to your customer’s bank details with a digital token. No additional configuration is required and it will simplify future purchases as entering bankcard details will be avoided, which will speed up the checkout process. Tokenisation enables e-Commerce business owners to provide a seamless checkout experience to their customers, especially the returning ones. Normally, customer credit card comes as a 16-digit number, along the name, expiry date and CVV code – in which all this information can be “tokenised’. [Read More]

6 Methods to Increase your Brand Presence while on a Tight Budget (Part 2)

By Jayden Chai

In the previous blog entry, we identified 3 methods to help increase your brand presence while on a tight budget; today we continue with another 3 methods. [Read More]

6 Methods to Increase your Brand Presence while on a Tight Budget

By Jayden Chai

Your brand may change as your business grows or shifts its direction. Companies need to ensure stability for brand to catch up with the ever-evolving consumer trends. It does not matter what types of business industry you are in, every businesses requires branding. As an entrepreneur trying to outstand millions of online businesses, the task may seem terrifying. Below, we have compiled 6 methods to increase your brand name on a tight budget. [Read More]

5 Reasons Why Your Customer Might Be Abandoning Their Shopping Carts

By Jayden Chai

Cart abandonment is a complicated issue, not all carts are abandoned in the same way. Without understanding why customers abandon carts, it is impossible to reduce cart abandonment. [Read More]

How to Increase Sales during Ramadhan

By Aishah binti Mnor

As we all know the Holy Month of Ramadhan has just started. Therefore, it is important to take a note on the customers buying patterns, because the Ramadan month is a high season for not just online sales but also to those selling offline. A study done by Criteo showed that over a million transactions took place across the (Middle East and North Africa) MENA region and this is something that most business owners do not want to miss out! [Read More]

4 Tips to Increase Traffic to Your Website

By Aishah binti Mnor

For many business owners, increased traffic is one of the many things that makes them happy. This is because it is a sign that people are showing interest in the products or services the business is selling. This kind of visitors could turn into customers if you are promoting your product on the website the correct way. But, first, how do we attract people to the website? [Read More]

The Benefits of Inserting Humorous Element in Advertisement

By Aishah binti Mnor

Small business owners spend great amounts of money, especially on advertising, but many times, they do not see the results they had hoped for. There is a variety of reasons why an advertisement does not work: such as not selecting the right media to reach to your target market, but even if your advertising reaches the right audiences, you still may be unsuccessful if you do not have any effective message in your advertisement to communicate with the customers. Creating message in an advertisement must suit the brand and the product itself. [Read More]

4 Best Promotional Strategies

By Aishah binti Mnor

A good promotional strategy is important to ensure your growth in the business industry. This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you. You can actually use more than one method to promote your brand because each method will serve a different purpose. [Read More]

4 Main Things You Should Know Before Advertising Digitally

By Aishah binti Mnor

Digital advertising has been a crucial component of marketing strategy, so if it’s not in your marketing strategy, it should be. Other than that, digital advertising has also received a considerable attention because it is more cost-effective compared to conventional advertising. The growing numbers of people who access Internet nowadays made advertising digitally much easier, because you know people can be reached. Be it whether you are a B2B or B2C company, if you advertise correctly, you will be able to generate sales leads and boost your company’s image. [Read More]

Web 3.0 Technologies and Their Advantages

By Aishah binti Mnor

Before you could understand Web 3.0 better, you must understand how the previous version works first. Web 3.0 is known as a data-driven web and the term was coined by Tim Berners-Lee, the person who invented the World Wide Web. Basically, Web 3.0 is the extension of Web 2.0 in which the information is more well-defined, better enabled computers and people to work as a whole. [Read More]

Web 2.0 And The Advantages Of Its Applications

By Aishah binti Mnor

Web 2.0 applications and technologies have been a hype ever since they started to be developed and many people seemed to be excited about them. However, many of us still wonder about the advantages and benefits that such technology can bring to our businesses. [Read More]

5 Best Market-Challenger Strategies That You Need To Know

By Aishah binti Mnor

Nowadays, the business market is saturated, because there are many merchants selling similar goods or services. So, this indirectly means that any market that you choose to enter will make you a market challenger. In order to reduce the number of competitors, you must inject fear for future market entrants. [Read More]

Top 4 Customer Relationship Management (CRM) Activities

By Aishah binti Mnor

Managing customer relationship in an effective way is very important given the importance of retaining customers so that they would not switch to your competitors. Marketing, sales, support and feedback are the main arms of CRM. [Read More]

5 Marketing Trends You Need To Watch Out In 2018

By Aishah binti Mnor

What are the motives behind trends and how do we identify them? It is a question that we often ask ourselves; as marketers, we may want to keep ourselves updated with the latest trends and news to make sure we are not missing out on anything. This is important as we must make sure that our brand remains relevant to the customers to avoid them in becoming obsolete in the near future to sustain our businesses in the long run. [Read More]

Top 5 Benefits Of Social Media Marketing

By Aishah binti Mnor

Social media has become a very strong tool for marketers as it is able to influence others and also help to generate purchasing intention through content marketing. Many companies have at least one social media channel to advertise their products or services and to appeal to the customers. I believe most of us now are familiar with the words - Facebook, Twitter , Instagram and Youtube, just like how some of us are familiar with the word Friendster back in the 2000s. There are five reasons why you should be involved in social media marketing. [Read More]

6 methods to outstretch your marketing budget

By Jayden Chai

It may be true to some extent that, you need to spend money to make money; however, small business owners often find it difficult as they have limited funds to spare. To keep your business profitable, you need to make sure every marketing money that you spend brings the highest ROI (return of investment). Below are six great tips how to maximise the return from your marketing budget. [Read More]

8 ways to increase your online sales this Chinese New Year

By Jayden Chai

The month of December and January are one of the biggest sales month for the Malaysian e-Commerce ecosystem. The reason for this sudden push is that Malaysian consumers buy more during this season. Most retailers and e-Commerce sites have sales to clear their old stocks and generate a buzz to the public. Whenever something noteworthy happens within your business, there will be tons of media going to write about you. This is great to grab all free coverage as possible. [Read More]

The future of e-Commerce and what you need to know about it

By Jayden Chai

In the recent years, the e-Commerce landscape revolution has transformed the shopping experience to the point where you can find great deals even without stepping out from the house. Everyone who is involved in the e-Commerce game knows that it is a constantly changing environment, as technologies keep improving and companies are battling against each other to win a greater share of the pie. [Read More]

Five tips to protect yourself from cybercrime in this holiday season

By Jayden Chai

The holiday is just around the corner, and this means that many of us will be making purchases online to join the crowd to enjoy lots of discounts and special deals. The holiday season is a profitable time for online retailers and cybercriminals who see this as an opportunity to profit as well. Shopping websites are amongst the top three categories of websites that could be hacked or exploited by cyber attackers from all around the world. An additional concern arise, which is bogus (or more commonly known as fake) e-Commerce websites, which are made to lookalike legit, but are only built to steal your credit card information. [Read More]

Part 2: Top 6 e-Commerce fears and how to ease the fears of online shopping

By Jayden Chai

In the previous blog entry, we identified 3 e-Commerce fears that online shoppers face; today we continue with another 3 common fears. [Read More]

Part 1: Top 6 e-Commerce fears and how to ease the fears of online shopping

By Jayden Chai

It may seem too hard to believe, but there’s still a lot of people who are still afraid of shopping online. Someone, who regularly shops online, doesn’t even think while entering debit or credit card information online. You might be probably shopping online on a regular basis, buying movie tickets, paying bills online, etc., but it does not necessarily mean that everyone else feels the same about shopping online. [Read More]

The Past, Present And Future Of Payment Processing

By Jayden Chai

Past - It seems hard to believe now, but years ago, businesses did not accept credit cards and in general the credit cards were perceived as a big novelty. Before the boom of e-commerce in the mid-2000s, businesses had to determine whether accepting credit card payments was the best decision for their businesses. [Read More]

Tips while adding a Payment Gateway to your e-Commerce sites

By Jayden Chai

Any merchant that does sell online or has an e-commerce business website needs to have a payment gateway that is seamlessly integrated into his or her business sites. [Read More]

Why does your business needed LinkedIn?

By Jayden Chai

iPay88 has previously written about 6 reasons why you should use Instagram for your business. We have also spoken about why your business should use Facebook, and what benefits Twitter could bring to your business growth as well. Today, we continue our social media series and we’ll talk about LinkedIn! [Read More]

Why is PCI DSS compliance important in today’s market?

By Jayden Chai

PCI compliance is compulsory for every e-Commerce merchant that accepts credit or debit card payments on their website. This is because, every information entered by customers is private and sensitive data, so it must be well-protected.

If you accept, store, process, or use credit card data in your business, you are subjected to PCI DSS compliance requirements. In early September, there was a massive cyber security incident Equifax, which may have exposed private information belonging to 143 million people. Equifax is a consumer credit reporting agency, which is one of the big-three credit bureaus in America. [Read More]

6 Fun Facts And Surprising Malaysia Digital Statistics That You Should Know

By Jayden Chai

One of the most dynamic countries online in Southeast Asia (SEA), Malaysia is an attractive market e-Commerce. A middle-income country with a population of more than 30 million people, Malaysia attracts players from local and global companies that are interested in grabbing share of its e-Commerce market. [Read More]

6 Ways To Improve Internet Security And Protect Customer Data

By Jayden Chai

With the recent cyber-attacks such as WannaCry ransomware attack, an increasing number of consumers notice that their personal information is stolen by hackers. While hackers increasingly target large retailers and eCommerce sites, small to medium business (SME) are also exposed to hackers which they sell customer information to the third party or the black market. [Read More]

6 Benefits of having mPOS for your business

By Jayden Chai

If your business has been accepting card payments, a traditional POS (Point-of-sale) terminal is nothing new to you. In order to enable it, you need to have a telephone line, electronic cash register system, a receipt printer, barcode scanners and a card-swiping device. [Read More]

4 Marketing Trends that every marketer should be following in 2017

By Jayden Chai

Digital marketing trends change fast. What works today may not work tomorrow. The technology is constantly updating. To maintain and expand your customer base, by all means, you need to do everything it takes to keep up with the latest marketing trends, else your competitors will win the audience. [Read More]

Grow your business offline with these Guerrilla Marketing tips

By Jayden Chai

When we talk about marketing, usually you will hear SEO, social media, email and PPC. But you also need to remember that everything can become a potential marketing channel. In simple terms, you need to take up an aggressive approach to promote your brand and make it visible, as well as well-known and recognisable all around. [Read More]

What’s The Difference Between A Shopping Cart And A Payment Gateway?

By Jayden Chai

To enable your website to accept online payments, you will need both: a payment gateway and an online shopping cart. These both can’t stand-alone and can’t operate without each other. But have you figure out the difference between the two? [Read More]

Why Competing On Prices Is Bad For Your e-Commerce Site

By Jayden Chai

Did you ever made a price comparison list when you were shopping online on e-Commerce websites? You would shop at that e-Commerce website, because it has lower prices compared to its competitors? Have you ever felt worried that you can’t make profit, because your item is selling for the same or lower price on e-Commerce website? [Read More]

6 Reasons why you should use Instagram for your business

By Jayden Chai

iPay88 has previously written about ten eye-popping reasons on why your business should have a Facebook page and 10 wondrous reasons to use twitter for your business. Today, we continue our social media series and we’ll talk about Instagram. [Read More]

Unemployed? Try these 5 tips to make money while you are unemployed

By Jayden Chai

Just graduated and couldn’t land your dream job? Most of your friends in your circle are working in big MNCs while you are still unemployed? But hey, look at the bright side of being unemployed. You have tons of free-time and freedom to do the things you wanted to do such as going for a long holiday, attend free courses, learn some new knowledge and skills. [Read More]

How “ZepSecure” work?

By Jayden Chai

Online fraud always has been a major challenge to all online business owners. Online marketplaces could be a huge source for revenue for the small businesses even without their website or with low marketing budget. However, with the expansion of online marketplace, there are huge expansion activities of the fraudsters, as well. [Read More]

Why You Should Chase Your Dreams Today

By Jayden Chai

There is a simple answer to the question of why you should start chasing your dreams instead of accommodating significant life choices to mold yourself into jobs and careers you don’t enjoy or believe in. Living is about grasping opportunities that make you happy and enrich your life. Did your parents say your childhood dream of baking cakes was unsustainable? [Read More]

Can E-commerce Target The Older Population?

By Jayden Chai

E-commerce seems synonymous with the youth and the technologically savvy, leaving those who are unfamiliar with the ever-changing interface in the dust. However, as the purchasing power shifts from the older generations to young adults and teenagers, the market has evolved to provide for increasing demand of the internet dependent youth. [Read More]

3 Technical Aspects You Need To Know If You Are Building An e-Commerce Website

By Jayden Chai

Times change, building an e-Commerce website now doesn’t require an IT degree. You can easily create a website through free website builders. You can now focus on creating great products and market your brand while a software company will do all of the technology-related activities for your website. [Read More]

5 Ways To Make Your Online Customers Happy

By Jayden Chai

Let’s go straight to the point. In order to have a successful business, one must maintain a good relationship with business partners, suppliers and not to forget “CUSTOMERS”. Customers are very important, because they can be the one who may potentially destroy your business or grow it. [Read More]

10 Wondrous Reasons To Use Twitter For Your Business

By Edgaras Katinas

iPay88 has previously written about the ten eye-popping reasons on why your business should have a Facebook page. Today we continue with our social media series and will speak more about often forgotten, but very influential Twitter. [Read More]

4 Risks You Should Consider When Launching Your Start-up Company

By Jayden Chai

Do you guys remember the first time you were selling things to your friends? How much excitement it evoked, although the profits brought were low? [Read More]

Do Not Wait Any Longer, Move Your Business Online In 2017!

By Edgaras Katinas

With Internet access and penetration booming exponentially, 2017 is expected to be no exception for this ever-growing trend. [Read More]

10 Eye-Popping Reasons Why Your Business Needs Facebook

By Edgaras Katinas

With Internet access and penetration booming exponentially, 2017 is expected to be no exception for this ever-growing trend. [Read More]