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6 Methods to Increase your Brand Presence while on a Tight Budget (Part 2)

By Jayden Chai

In the previous blog entry, we identified 3 methods to help increase your brand presence while on a tight budget; today we continue with another 3 methods. [Read More]

6 Methods to Increase your Brand Presence while on a Tight Budget

By Jayden Chai

Your brand may change as your business grows or shifts its direction. Companies need to ensure stability for brand to catch up with the ever-evolving consumer trends. It does not matter what types of business industry you are in, every businesses requires branding. As an entrepreneur trying to outstand millions of online businesses, the task may seem terrifying. Below, we have compiled 6 methods to increase your brand name on a tight budget. [Read More]

5 Reasons Why Your Customer Might Be Abandoning Their Shopping Carts

By Jayden Chai

Cart abandonment is a complicated issue, not all carts are abandoned in the same way. Without understanding why customers abandon carts, it is impossible to reduce cart abandonment. [Read More]

How to Increase Sales during Ramadhan

By Aishah binti Mnor

As we all know the Holy Month of Ramadhan has just started. Therefore, it is important to take a note on the customers buying patterns, because the Ramadan month is a high season for not just online sales but also to those selling offline. A study done by Criteo showed that over a million transactions took place across the (Middle East and North Africa) MENA region and this is something that most business owners do not want to miss out! [Read More]

4 Tips to Increase Traffic to Your Website

By Aishah binti Mnor

For many business owners, increased traffic is one of the many things that makes them happy. This is because it is a sign that people are showing interest in the products or services the business is selling. This kind of visitors could turn into customers if you are promoting your product on the website the correct way. But, first, how do we attract people to the website? [Read More]

The Benefits of Inserting Humorous Element in Advertisement

By Aishah binti Mnor

Small business owners spend great amounts of money, especially on advertising, but many times, they do not see the results they had hoped for. There is a variety of reasons why an advertisement does not work: such as not selecting the right media to reach to your target market, but even if your advertising reaches the right audiences, you still may be unsuccessful if you do not have any effective message in your advertisement to communicate with the customers. Creating message in an advertisement must suit the brand and the product itself. [Read More]

4 Best Promotional Strategies

By Aishah binti Mnor

A good promotional strategy is important to ensure your growth in the business industry. This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you. You can actually use more than one method to promote your brand because each method will serve a different purpose. [Read More]

4 Main Things You Should Know Before Advertising Digitally

By Aishah binti Mnor

Digital advertising has been a crucial component of marketing strategy, so if it’s not in your marketing strategy, it should be. Other than that, digital advertising has also received a considerable attention because it is more cost-effective compared to conventional advertising. The growing numbers of people who access Internet nowadays made advertising digitally much easier, because you know people can be reached. Be it whether you are a B2B or B2C company, if you advertise correctly, you will be able to generate sales leads and boost your company’s image. [Read More]

Web 3.0 Technologies and Their Advantages

By Aishah binti Mnor

Before you could understand Web 3.0 better, you must understand how the previous version works first. Web 3.0 is known as a data-driven web and the term was coined by Tim Berners-Lee, the person who invented the World Wide Web. Basically, Web 3.0 is the extension of Web 2.0 in which the information is more well-defined, better enabled computers and people to work as a whole. [Read More]

Web 2.0 And The Advantages Of Its Applications

By Aishah binti Mnor

Web 2.0 applications and technologies have been a hype ever since they started to be developed and many people seemed to be excited about them. However, many of us still wonder about the advantages and benefits that such technology can bring to our businesses. [Read More]

5 Best Market-Challenger Strategies That You Need To Know

By Aishah binti Mnor

Nowadays, the business market is saturated, because there are many merchants selling similar goods or services. So, this indirectly means that any market that you choose to enter will make you a market challenger. In order to reduce the number of competitors, you must inject fear for future market entrants. [Read More]

Top 4 Customer Relationship Management (CRM) Activities

By Aishah binti Mnor

Managing customer relationship in an effective way is very important given the importance of retaining customers so that they would not switch to your competitors. Marketing, sales, support and feedback are the main arms of CRM. [Read More]

5 Marketing Trends You Need To Watch Out In 2018

By Aishah binti Mnor

What are the motives behind trends and how do we identify them? It is a question that we often ask ourselves; as marketers, we may want to keep ourselves updated with the latest trends and news to make sure we are not missing out on anything. This is important as we must make sure that our brand remains relevant to the customers to avoid them in becoming obsolete in the near future to sustain our businesses in the long run. [Read More]

Top 5 Benefits Of Social Media Marketing

By Aishah binti Mnor

Social media has become a very strong tool for marketers as it is able to influence others and also help to generate purchasing intention through content marketing. Many companies have at least one social media channel to advertise their products or services and to appeal to the customers. I believe most of us now are familiar with the words - Facebook, Twitter , Instagram and Youtube, just like how some of us are familiar with the word Friendster back in the 2000s. There are five reasons why you should be involved in social media marketing. [Read More]

6 methods to outstretch your marketing budget

By Jayden Chai

It may be true to some extent that, you need to spend money to make money; however, small business owners often find it difficult as they have limited funds to spare. To keep your business profitable, you need to make sure every marketing money that you spend brings the highest ROI (return of investment). Below are six great tips how to maximise the return from your marketing budget. [Read More]

8 ways to increase your online sales this Chinese New Year

By Jayden Chai

The month of December and January are one of the biggest sales month for the Malaysian e-Commerce ecosystem. The reason for this sudden push is that Malaysian consumers buy more during this season. Most retailers and e-Commerce sites have sales to clear their old stocks and generate a buzz to the public. Whenever something noteworthy happens within your business, there will be tons of media going to write about you. This is great to grab all free coverage as possible. [Read More]

The future of e-Commerce and what you need to know about it

By Jayden Chai

In the recent years, the e-Commerce landscape revolution has transformed the shopping experience to the point where you can find great deals even without stepping out from the house. Everyone who is involved in the e-Commerce game knows that it is a constantly changing environment, as technologies keep improving and companies are battling against each other to win a greater share of the pie. [Read More]

Five tips to protect yourself from cybercrime in this holiday season

By Jayden Chai

The holiday is just around the corner, and this means that many of us will be making purchases online to join the crowd to enjoy lots of discounts and special deals. The holiday season is a profitable time for online retailers and cybercriminals who see this as an opportunity to profit as well. Shopping websites are amongst the top three categories of websites that could be hacked or exploited by cyber attackers from all around the world. An additional concern arise, which is bogus (or more commonly known as fake) e-Commerce websites, which are made to lookalike legit, but are only built to steal your credit card information. [Read More]

Part 2: Top 6 e-Commerce fears and how to ease the fears of online shopping

By Jayden Chai

In the previous blog entry, we identified 3 e-Commerce fears that online shoppers face; today we continue with another 3 common fears. [Read More]

Part 1: Top 6 e-Commerce fears and how to ease the fears of online shopping

By Jayden Chai

It may seem too hard to believe, but there’s still a lot of people who are still afraid of shopping online. Someone, who regularly shops online, doesn’t even think while entering debit or credit card information online. You might be probably shopping online on a regular basis, buying movie tickets, paying bills online, etc., but it does not necessarily mean that everyone else feels the same about shopping online. [Read More]

The Past, Present And Future Of Payment Processing

By Jayden Chai

Past - It seems hard to believe now, but years ago, businesses did not accept credit cards and in general the credit cards were perceived as a big novelty. Before the boom of e-commerce in the mid-2000s, businesses had to determine whether accepting credit card payments was the best decision for their businesses. [Read More]

Tips while adding a Payment Gateway to your e-Commerce sites

By Jayden Chai

Any merchant that does sell online or has an e-commerce business website needs to have a payment gateway that is seamlessly integrated into his or her business sites. [Read More]

Why does your business needed LinkedIn?

By Jayden Chai

iPay88 has previously written about 6 reasons why you should use Instagram for your business. We have also spoken about why your business should use Facebook, and what benefits Twitter could bring to your business growth as well. Today, we continue our social media series and we’ll talk about LinkedIn! [Read More]

Why is PCI DSS compliance important in today’s market?

By Jayden Chai

PCI compliance is compulsory for every e-Commerce merchant that accepts credit or debit card payments on their website. This is because, every information entered by customers is private and sensitive data, so it must be well-protected.

If you accept, store, process, or use credit card data in your business, you are subjected to PCI DSS compliance requirements. In early September, there was a massive cyber security incident Equifax, which may have exposed private information belonging to 143 million people. Equifax is a consumer credit reporting agency, which is one of the big-three credit bureaus in America. [Read More]

6 Fun Facts And Surprising Malaysia Digital Statistics That You Should Know

By Jayden Chai

One of the most dynamic countries online in Southeast Asia (SEA), Malaysia is an attractive market e-Commerce. A middle-income country with a population of more than 30 million people, Malaysia attracts players from local and global companies that are interested in grabbing share of its e-Commerce market. [Read More]

6 Ways To Improve Internet Security And Protect Customer Data

By Jayden Chai

With the recent cyber-attacks such as WannaCry ransomware attack, an increasing number of consumers notice that their personal information is stolen by hackers. While hackers increasingly target large retailers and eCommerce sites, small to medium business (SME) are also exposed to hackers which they sell customer information to the third party or the black market. [Read More]

6 Benefits of having mPOS for your business

By Jayden Chai

If your business has been accepting card payments, a traditional POS (Point-of-sale) terminal is nothing new to you. In order to enable it, you need to have a telephone line, electronic cash register system, a receipt printer, barcode scanners and a card-swiping device. [Read More]

4 Marketing Trends that every marketer should be following in 2017

By Jayden Chai

Digital marketing trends change fast. What works today may not work tomorrow. The technology is constantly updating. To maintain and expand your customer base, by all means, you need to do everything it takes to keep up with the latest marketing trends, else your competitors will win the audience. [Read More]

Grow your business offline with these Guerrilla Marketing tips

By Jayden Chai

When we talk about marketing, usually you will hear SEO, social media, email and PPC. But you also need to remember that everything can become a potential marketing channel. In simple terms, you need to take up an aggressive approach to promote your brand and make it visible, as well as well-known and recognisable all around. [Read More]

What’s The Difference Between A Shopping Cart And A Payment Gateway?

By Jayden Chai

To enable your website to accept online payments, you will need both: a payment gateway and an online shopping cart. These both can’t stand-alone and can’t operate without each other. But have you figure out the difference between the two? [Read More]

Why Competing On Prices Is Bad For Your e-Commerce Site

By Jayden Chai

Did you ever made a price comparison list when you were shopping online on e-Commerce websites? You would shop at that e-Commerce website, because it has lower prices compared to its competitors? Have you ever felt worried that you can’t make profit, because your item is selling for the same or lower price on e-Commerce website? [Read More]

6 Reasons why you should use Instagram for your business

By Jayden Chai

iPay88 has previously written about ten eye-popping reasons on why your business should have a Facebook page and 10 wondrous reasons to use twitter for your business. Today, we continue our social media series and we’ll talk about Instagram. [Read More]

Unemployed? Try these 5 tips to make money while you are unemployed

By Jayden Chai

Just graduated and couldn’t land your dream job? Most of your friends in your circle are working in big MNCs while you are still unemployed? But hey, look at the bright side of being unemployed. You have tons of free-time and freedom to do the things you wanted to do such as going for a long holiday, attend free courses, learn some new knowledge and skills. [Read More]

How “ZepSecure” work?

By Jayden Chai

Online fraud always has been a major challenge to all online business owners. Online marketplaces could be a huge source for revenue for the small businesses even without their website or with low marketing budget. However, with the expansion of online marketplace, there are huge expansion activities of the fraudsters, as well. [Read More]

Why You Should Chase Your Dreams Today

By Jayden Chai

There is a simple answer to the question of why you should start chasing your dreams instead of accommodating significant life choices to mold yourself into jobs and careers you don’t enjoy or believe in. Living is about grasping opportunities that make you happy and enrich your life. Did your parents say your childhood dream of baking cakes was unsustainable? [Read More]

Can E-commerce Target The Older Population?

By Jayden Chai

E-commerce seems synonymous with the youth and the technologically savvy, leaving those who are unfamiliar with the ever-changing interface in the dust. However, as the purchasing power shifts from the older generations to young adults and teenagers, the market has evolved to provide for increasing demand of the internet dependent youth. [Read More]

3 Technical Aspects You Need To Know If You Are Building An e-Commerce Website

By Jayden Chai

Times change, building an e-Commerce website now doesn’t require an IT degree. You can easily create a website through free website builders. You can now focus on creating great products and market your brand while a software company will do all of the technology-related activities for your website. [Read More]

5 Ways To Make Your Online Customers Happy

By Jayden Chai

Let’s go straight to the point. In order to have a successful business, one must maintain a good relationship with business partners, suppliers and not to forget “CUSTOMERS”. Customers are very important, because they can be the one who may potentially destroy your business or grow it. [Read More]

10 Wondrous Reasons To Use Twitter For Your Business

By Edgaras Katinas

iPay88 has previously written about the ten eye-popping reasons on why your business should have a Facebook page. Today we continue with our social media series and will speak more about often forgotten, but very influential Twitter. [Read More]

4 Risks You Should Consider When Launching Your Start-up Company

By Jayden Chai

Do you guys remember the first time you were selling things to your friends? How much excitement it evoked, although the profits brought were low? [Read More]

Do Not Wait Any Longer, Move Your Business Online In 2017!

By Edgaras Katinas

With Internet access and penetration booming exponentially, 2017 is expected to be no exception for this ever-growing trend. [Read More]

10 Eye-Popping Reasons Why Your Business Needs Facebook

By Edgaras Katinas

With Internet access and penetration booming exponentially, 2017 is expected to be no exception for this ever-growing trend. [Read More]