A good promotional strategy is important to ensure your growth in the business industry. This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you. You can actually use more than one method to promote your brand because each method will serve a different purpose.
Here, we provide 4 best promotional strategies you can use for your brand:
1. Social media
Social media is no stranger to us in this millennial age. By now, even kids at the age of 9 have a social media accounts. It is an important tool for marketers to promote and spread awareness about their brands. This is because social media allows brand to interact and engage with their customers on a very personal level. Also, it is cheaper to advertise your brand on social media than conventional advertising which makes it a very attractive alternative.
2. Product giveaway
Product giveaway has been a popular method for brand to promote their products or services. This is because it is an effective method to generate awareness on your brand and increase sales as everyone loves free stuff, donít they? Other than that, it is also a good method if you want to introduce new products to your customers as they get to try them first and let you know what they think about it. Thus, this gives a win-win situation for both you and your customers as everyone gets to enjoy the benefits of it.
3. Run a contest
One of the most effective ways to promote your products or services also includes running a contest. This is because it could increase the engagement of your customers with your company and make them more aware of your brand. In addition, it is an attractive way to also let the customers do marketing for you when you run contest as they will spread it via word-of-mouth to make sure that the contest is known to others as well. If you noticed, in Malaysia, a lot of new brands usually organized a contest to introduce new products or services to the public via social media.
4.Customer Appreciation Events
A lot of Malaysian brands are trying their best to retain their loyal customers by organizing a customer appreciation event. Some do this by either organizing a tea party or movie-night with their loyal customers as a way to appreciate them. It is actually an effective way for brands to express their gratitude to their customers for supporting them through their up and down. This is because when they organized event like this, they usually provide goodie bags which consist of free samples of their best-selling or upcoming products to let customers try them and give feedbacks on what they think about it.
In conclusion, we all know that there are 4Ps in the marketing mix and promotion is one of them. Without a good promotional strategy, your products or services may be obsolete to the customers in the future. Make sure you plan your promotional strategy well to achieve your goals. So, if one of the four strategies is not in your plan, you may want to include it now as we all know it is better late than never. Also, if you need any help to move your business online, donít hesitate to contact us.