How to Increase Sales during Ramadhan


As we all know the Holy Month of Ramadhan has just started. Therefore, it is important to take a note on the customers buying patterns, because the Ramadan month is a high season for not just online sales but also to those selling offline. A study done by Criteo showed that over a million transactions took place across the (Middle East and North Africa) MENA region and this is something that most business owners do not want to miss out!

Here, we summarized 3 of the most important things you need to do to increase your online sales during the Ramadhan:


1.Accept multi-currency payments

Accepting multi-currency payments are very important to make sure that everyone can buy from you. During the Ramadhan, usually many women will start buying new headscarves to wear during Eid. Therefore, it is important to take note that you can sell them not only to the Muslims in Malaysia but also to those staying in Brunei and Indonesia, or anywhere in the world. However, if you do not accept multi-currency payments, you will hurt the user experience and this will result badly for your business. Your potential customers will run to another marketplace and the chances they will visit your website again to purchase stuff from you are very low. For your information, iPay88 provides multiple payment methods that you can choose from to ensure that you can do your best to serve your customers on the Web.


2.Follow the trend

If you are a physical seller during the Ramadhan, you can increase your online sales by following the trend by accepting payment using e-Wallets. This is because e-Wallets has gained a lot of attention ever since they started to launch. Nowadays, some physical store has already tapped into the usage of e-Wallets to ensure that the payment process is simplified and convenient for the customers. With e-Wallets, the customer does need to worry about having insufficient cash to pay at the checkout counter as they can just top up their cash online via e-Wallet. If you are unsure and want to know more about these two products, you can always contact us and we will try our best to assist you.


3.Ensure that your e-Commerce website is able to handle heavy traffic

During the Ramadhan, we are all aware that usually business owners will come up with new designs or products for their customers. They will also give special prices for a limited time and this can invite many customers on your e-Commerce’s website, as people will not want to miss those great deals. However, it is no stranger to us that we often hear business owners apologising whenever the website crashed on their social media page due to heavy traffic. Thus, it is important to increase the bandwidth to ensure that your website is able to handle heavy traffic, so users will not have a problem to buy from you.

In conclusion, the Ramadhan is a good time to increase your sales. As entrepreneurs, you must do your best to market your products or services to ensure you can fire up your revenue. You can either do this by accepting multi-currency payments, following the trend or ensuring that your website can handle heavy traffic. If you are using a third party service for your payment gateway, you must also ensure that they are safe to use and can protect your customers’ data. With iPay88, you do not have to worry as our technology is in PCI DSS Level 1 Compliance, which means your customers’ data is safe, if you used our services. For more information, do contact us!