Think twice before believing in these email marketing myths


Growing up, there is nothing more thrilling than giving someone heebie-jeebies the classic way - telling them untrue facts or myths that would keep them thinking all night. Admit it or not, most of us have been victims to beliefs like “taking 7 years for your gum to digest if you swallowed it” or “expect to have watermelon growing in your stomach if you accidentally consumed the seeds”. As ridiculous as it might have sounded back then, it did not fail to hit our panic buttons. Thankfully, none of these nightmares ever turned into reality and we could still have our stomachs function normally. But if we knew then what we now know, it definitely would have saved us from unnecessary worries.


Sadly, nobody is born a walking encyclopedia and the only reason why we fell into the prey of myths is because we couldn’t differentiate them from facts. Myths can either be a form of entertainment or they can work against you, as believing in unverified thinking can hinder you from achieving greater things. While they worked as a great fear factor during our childhood, we should know better than allowing trivial myths to prevent us from achieving greater goals.


Similarly when it comes to email marketing, there are myths surrounding the marketing practices as some believed that it is ineffective and soon to be dead. However, just because these assumptions are made, it does not mean that we should allow them to stand in the way of our decisions. Here are some email marketing myths you wouldn’t believe.


Email marketing is dead, for real?


Do us a favour, and check your mailbox on your phone or laptop. Now, while it is not obligatory to check our emails on a daily basis, it sure isn’t unusual to spot new emails settling in our mailboxes. As much as we question the purpose of those unopened emails, it does not refrain businesses from sending you more. We hate to admit it, but it does feel like a chore to clean up unwanted emails. There’s no better reason to explain this other than because: it works. In fact, studies show that emails remain a significantly effective way of acquiring customers compared to social media, with nearly 40 times more successful. Of course, this only works if the right content is targeted to the intended target market.


Let’s face it, it does not cost much to send out emails, and it would be unwise not to take advantage of one of the best marketing tools in the market. Needless to say, email marketing is far from being dead but is in fact, thriving.


My email would not get noticed


This is one of the most common excuses given by marketeers and it does not get any more familiar than this: “Customers are already receiving different emails everyday, so what difference does it make even if my email gets sent across?” No doubt that users do receive new emails from time to time, but don’t let this misconception fool you. In actual fact, 60% of people receive less than 6 emails per day and they are far from being drowned by emails. Instead of dwelling into the assumption that your email would not get noticed, why not create an email campaign that is relevant to your target audience, as an effort to entice customers to read and subscribe to it.


Can’t go wrong with shorter email subject lines


With new emails swimming into our mailboxes every now and then, it sure can get competitive as emails continue to compete with one another in hopes to get the attention of their readers. Hence, many believed that emails with shorter subject lines stand a higher chance of getting a better open rate. But, here’s the catch. Research shared that longer email subject lines are more likely to have a higher click through rate (CTR) instead. By means, people are more likely to read the email instead of just opening it. Moreover, readers are also more likely to pay attention to the email sender than the subject line. Nevertheless, as long as the subject line contains the right keywords to capture readers’ attention, it does not really matter if it is long or short.


Let’s send the email on the “Best Day”


If you googled some of the best practices for email marketing, you will know that this tip sounds familiar - choosing the best day to send out your emails. And without a second guess, there will be justifications provided for days that are excluded to send emails. “Mondays will not be a good day to send emails because people are catching up…” and so are rest of the days. The truth is, there is no perfect formula to determine the universal “best day” to send emails to customers. As a matter of fact, this theory is solely based on the analysis of millions of emails sent across all industries, where the average result obtained can be misleading. Ultimately, it boils down to each marketeer to test it on their own.


Make better choices


Whether it’s a promotional email or work email, we can’t run away from the fact that emails will be one of the key communication tools for people of all ages. As the digital era continues to prosper, it is almost rare to find someone without an email address. What’s a better opportunity than this for businesses to reach out to their target market?


If you are looking to grow your business and engage with your audiences, why not look into email marketing? In the meantime, don’t forget to subscribe to iPay88 newsletter for any upcoming tips sharing on how to improve your business.