Web 2.0 And The Advantages Of Its Applications


Web 2.0 applications and technologies have been a hype ever since they started to be developed and many people seemed to be excited about them. However, many of us still wonder about the advantages and benefits that such technology can bring to our businesses. To those who are still feeling confused, we listed some of the Web 2.0 applications below:

So, what are the advantages of Web 2.0 applications and technologies?



1)   Decrease time to market the product

Most companies would love to decrease time to market the product.This is because when you are involved in a highly competitive industry, you may want to be the first to gain market share. With Web 2.0, you know that everything is just one click away, because you can simplify the process as you are more exposed to the marketing environment since you have better access to knowledge, especially now that everyone can share and contribute something online.



2)   More innovative products and services

It is very important to keep up with the trends therefore, you may always want to innovate your product or service to your customers to provide a variety of offerings for them. As the saying goes: you snooze, you lose. Therefore, product development should be the first thing in your mind if you do not want to fall behind. With Web 2.0 technologies, ideas and collaborations help fuel the innovation. This is because you can find inspirations from any of Web 2.0 applications, especially now with the existence of a lot of social networking sites, blogs, wikis and podcasting that made information sharing possible from anyone around the world.



3)   Increase brand awareness

‘Branding’ is a very strong word especially to those who work in the marketing industry. This is because only with the right branding technique you will be able to fly high with your product and service. Since Web 2.0 applications allow not only business owners but also customers to share what they think of your products and service, the possibility that people are going to be more aware of your product is very high because many people are talking about them in the virtual world. A lot of us are familiar with the word ‘viral marketing’, right? And we know how big the impact is to our generation these days. A good example would be the #HereForYou, a viral marketing campaign to spread awareness on the importance of mental health.



4)   Mass customization is made possible

Web 2.0 technologies also made mass customization possible. This is actually a great thing because customers will feel like they are being valued as they become your main priority whenever you are producing something. Therefore, higher customer satisfaction can be gained because you are catering to their needs and wants. Most of us thought that mass customization will only benefit the customers, but it actually benefits the company too as it helps lower the cost of inventory as product are made only when there is demand and if the demands are high, you know you are doing it right!


In conclusion, Web 2.0 applications and technologies have changed how things work in the e-marketplace. It is safe to say that the 4 advantages are one of the best things that enterprises had been able to gain from the emergence of Web 2.0. With all the advantages of Web 2.0 applications, many are looking forward to Web 3.0 applications and are expecting a lot from it since they believed greater things are coming in the near future. You can always contact us at iPay88 for consultation to help you grow business with us.