Small business owners spend great amounts of money, especially on advertising, but many times, they do not see the results they had hoped for.
There is a variety of reasons why an advertisement does not work: such as not selecting the right media to reach to your target market, but even if your advertising reaches the right audiences, you still may be unsuccessful if you do not have any effective message in your advertisement to communicate with the customers.
Creating message in an advertisement must suit the brand and the product itself.
Here, we summarized two benefits of inserting a humourous element in your advertisement:
1. Attract customers
Many of the most memorable advertisements tend to be funny because advertisers want to attract customers to buy their product.
By using the humorous element, you are not only attracting the customers to buy the product, but also projecting positive mood to them.
This is because the audiences like to be entertained and they will pay more attention to a humorous commercial than a factual or serious one, because it is unique and usually the tagline is catchy and not boring.
Also, people today tend to get bored very fast, thus entertaining and humorous content would sell much better compared to serious and unattractive content.
2. Humour can be easily remembered by customers
Other than that, using a humour element is beneficial because customers tend to remember them easily.
The characteristics of those products that use the humorous element are usually inexpensive, often consumable, and can be represented without providing a lot of facts.
Next, another point to consider when using humour in advertising is that different things are funny to different people.
A commercial or advertising that may leave one person gripping their sides from laughter may leave a bad taste in another’s mouth.
Therefore, the target market must be considered and analysed very thoroughly.
In conclusion, humour in advertising tends to improve brand recognition, but does not approve a product recall, message credibility or buying intentions.
In other words, the customers may be familiar with and have good feelings towards the product, but their purchasing decisions may not be affected.
So, from there, try to create advertisement that are completely different from other brands so that you can increase the brand awareness towards your products and grow your business name.
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