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  • 14 March 2018

    Top 4 Customer Relationship Management (CRM) Activities

    By Aishah binti Mnor

    Managing customer relationship in an effective way is very important given the importance of retaining customers so that they would not switch to your competitors. Marketing, sales, support and feedback are the main arms of CRM. [Read More]

  • 8 March 2018

    5 Marketing Trends You Need To Watch Out In 2018

    By Aishah binti Mnor

    What are the motives behind trends and how do we identify them? It is a question that we often ask ourselves; as marketers, we may want to keep ourselves updated with the latest trends and news to make sure we are not missing out on anything. This is important as we must make sure that our brand remains relevant to the customers to avoid them in becoming obsolete in the near future to sustain our businesses in the long run. [Read More]

  • 21 February 2018

    Top 5 Benefits Of Social Media Marketing

    By Aishah binti Mnor

    Social media has become a very strong tool for marketers as it is able to influence others and also help to generate purchasing intention through content marketing. Many companies have at least one social media channel to advertise their products or services and to appeal to the customers. I believe most of us now are familiar with the words - Facebook, Twitter , Instagram and Youtube, just like how some of us are familiar with the word Friendster back in the 2000s. There are five reasons why you should be involved in social media marketing. [Read More]

  • 13 February 2018

    6 methods to outstretch your marketing budget

    By Jayden Chai

    It may be true to some extent that, you need to spend money to make money; however, small business owners often find it difficult as they have limited funds to spare. To keep your business profitable, you need to make sure every marketing money that you spend brings the highest ROI (return of investment). Below are six great tips how to maximise the return from your marketing budget. [Read More]

  • 7 February 2018

    8 ways to increase your online sales this Chinese New Year

    By Jayden Chai

    The month of December and January are one of the biggest sales month for the Malaysian e-Commerce ecosystem. The reason for this sudden push is that Malaysian consumers buy more during this season. Most retailers and e-Commerce sites have sales to clear their old stocks and generate a buzz to the public. Whenever something noteworthy happens within your business, there will be tons of media going to write about you. This is great to grab all free coverage as possible. [Read More]

  • 10 January 2018

    The future of e-Commerce and what you need to know about it

    By Jayden Chai

    In the recent years, the e-Commerce landscape revolution has transformed the shopping experience to the point where you can find great deals even without stepping out from the house. Everyone who is involved in the e-Commerce game knows that it is a constantly changing environment, as technologies keep improving and companies are battling against each other to win a greater share of the pie. [Read More]