This time around every year, apart from the bonus holidays that we get during the month, you’ll also realise just how the crowds and traffic tend to disappear in the city; the roads get quieter than the usual, and for some of us, we get to plan our journey to work slightly later during the
For some, product bundling might sound like a strange term while others do not find any interests to that practice. But, before you jump into conclusions, did you know that product bundling marketing has been revolving in our daily lives for a very long time? Relax, there’s no need to crack your head on this,
Looking at our lifestyle and surroundings now, our lives have reached a point where online purchasing becomes a common activity in our lives; anything from food items to daily essentials, they are easily attainable with just a few clicks away. While brands continue to make their products and services appealing to consumers, the aggressive battle
Most of us probably had our first exposure to trading when we were younger; we tagged along when our parents fed us with simple joy like shopping. Back in our younger days, it did not take much to know why the 2 people were exchanging physical money over the counter; we took things from the
Have you ever envisioned yourself walking into a store and the next thing you know, someone in it welcomes you with your name. Sounds creepy? Well fortunately, this is only an analogy to describe what personalised marketing is. However, we can’t deny that it does feel rather amusing to have our names greeted by a stranger.
It does not feel like we’re dancing into the dawn of a new year without asking “So, what’s your new year resolution?” Without realising or giving much thought into it, most of us will probably blurt out similar goals like last year: “I’m going to be more productive”, “I’m going to eat healthy” or probably
Do you realise that there is a trend going on recently? If you paid enough attention to business columns or news sites, you would at least come across a few articles covering about shared working spaces in and outside of the country. Before you start guessing why, this phenomenon is actually attributed by the jump
Whether or not you agree with this, most of us are never fully loyal to any brands. Forget about keeping up with brand names that exist in the market today, the numbers are more than enough for consumers to pay attention to. Ask yourself, are you loyal to any brands to the point of declaring
Not long before our lives revolved around digital devices, the economy and its development were supported by the more matured group of working adults. Thanks to their contribution in advancing the society, we are able to live in comfort and enjoy the fruits of their labour, today. In just a blink of an eye, a
For a word as simple as “influencer”, Google or the dictionary itself is able to clearly explain its role of influencing the behaviour of others. But, as it sinks into the context of marketing, the word expands itself into a greater role. Long gone are the days of TV to shelf marketing, consumers were sick
One of the fascinating things about running a retail business is the bliss of evaluating your shoppers’ shopping habits and understanding their desires. As shoppers, we need not worry about possessing unattainable goods when there’s a sea of choices to choose from. But as sellers or merchants, one should know better when it comes to
If there’s one thing harder to solve than a math problem, it is no other than counting how many services are available online these days. Frankly speaking, there is no need for reminders on how hard the business world got hit by technology as well as how it has helped in relieving some of our
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